Content strategy is so much more
than what you put on your
resource center.
Your Brand Starts with Your Website
Website content
As a leader in content marketing, I’ve worked on countless website relaunch projects, overseeing the messaging and positioning strategy, UI/UX, sitemap reorganization, technical SEO, content strategy, and design.
At Accusoft, I co-led the website relaunch project, revamping over 150 pages in 9 months. This project enabled us to implement a new brand message, design aesthetic, and user experience, leading to increased conversions and clearer user journeys on the site.
You have 10 seconds to tell your visitor who you are, what you do, and why that benefits them. Create content on your website that enhances the user experience and provides the information they need, faster.
Messaging & Positioning
Your brand is your story. Give it life.
With over a decade of experience building brand identities and launching new messaging and positioning strategies, I help brands discover and maintain relevance in the marketplace through:
Advanced market research
Persona development
User testing
Product positioning
Go-to-Market Strategy
Art Direction
Content Planning
I keep my content plan in a spreadsheet to visualize the content medium, funnel stage, keyword, estimated cost, and working title before assigning to a writer. This exercise helps me know what to prioritize to align with demand, product marketing, and sales so we can work more closely together on our collective goals.
Content Calendar
Once my content planning is complete, I distribute my projects across writers, editors, designers, videographers, and other necessary stakeholders in a project management platform. Currently, I use Contently to house my key projects so I can prioritize which projects need my attention first. I have also worked with Asana, Basecamp, Jira, Sharepoint, and Wrike for project management.
