Adweek
Struggling to measure the impact of your content marketing efforts? Join the club. It’s not easy! In this article, I share some valuable insights on how to create a content marketing strategy that delivers measurable results and contributes to your business success. Discover why ROI is not a strategy, and learn how to set specific goals, measure impact, and achieve long-term success with your content marketing efforts.
Calling all content marketers! Ready to meet the newest member of your team? Find out how artificial intelligence can help you create killer content, boost your productivity, and take your strategy to the next level. So, put down your pitchforks for a moment and give the robots a chance. Discover how it can help you become more efficient in this article.
Content Marketing Institute
Marketing AI Institute
How can companies can take their content marketing strategy to the next level with immersive and interactive experiences? From virtual and augmented reality to artificial intelligence and interactive content, there are endless possibilities to engage and delight your audience. But it's not just about the technology - authenticity and transparency are more important than ever. In this newsletter, I share some tips on how to use storytelling to build trust and loyalty with your customers. So, if you're ready to future-proof your content strategy, check out my article and join me in the new era of content marketing!
From chatbots and virtual assistants to content creation and customer service, the applications of NLP are endless. But what does this mean for marketers, and how can we leverage this technology to our advantage? I provide some insights on the benefits and challenges of using GPT-3 in marketing, as well as some real-life examples of how companies are already using NLP to improve their customer experience. Whether you're a seasoned AI expert or just getting started, this article will give you a glimpse into the exciting future of language AI and its role in the business mainstream.
Adweek
Let’s explore the power of language in shaping the customer experience and building trust in the post-pandemic era. From reassuring messages and clear communication to personalized and emotionally resonant content, there are many ways to create a welcoming and memorable experience for your customers. I share some best practices and real-life examples from leading travel brands, as well as some insights on how to measure the impact of your language on customer satisfaction and loyalty. So, whether you're a hotelier, a tour operator, or a travel marketer, this article will give you some food for thought on how to use language to your advantage. Bon voyage!
Are you ready for the busiest time of the year? It’s so important to use language that builds trust and loyalty with your customers during tax season and beyond. From clear and concise messaging to personalized and empathetic content, the language you use can make a big difference in how your customers perceive your brand and their overall experience. I share some best practices and real-life examples from leading financial brands, as well as some insights on how to measure the impact of your language on customer satisfaction and retention. So, whether you're a bank, a tax preparation company, or a financial advisor, this article will give you some tips on how to use language to your advantage and stand out in a crowded market.